Thinking and Driving

New Website for CaboCréme

CaboCréme was developed by board-certified Ob/Gyn, Dr. Jill Farmar in 2001. Since its introduction, CaboCréme has sold over 300,000 tubes and has had rave reviews from moms, lactation consultants, and physicians.

Should I hire an Agency or Designer? – Answer these 3 questions.

This is an age old question many CMO’s, Marketing Managers, and CEO’s have labored over. And really there is no universal answer. Your marketing support staff depends on your management style and your needs. As an agency owner, I have worked with many awesome designers and just as many great agencies. I’ve seen good people have bad outcomes if the fit is not right. So, before you make that big hiring decision, ask yourself these three questions. Afterward your decision should be easier.

5 Reasons Why Email Marketing Still Matters

When it comes to digital marketing, there will always be some fancy new technology or platform that all the cool companies are using to hawk their wares. And that’s great. We love new things and we love figuring out the best ways to use them. But it’s important to put that same amount of energy and investment into mastering the tried-and-true techniques as well. And one of the oldest digital marketing technologies also happens to continue to be one of the most effective: email.

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