This is an age old question many CMO’s, Marketing Managers, and CEO’s have labored over. And really there is no universal answer. Your marketing support staff depends on your management style and your needs. As an agency owner, I have worked with many awesome designers and just as many great agencies. I’ve seen good people have bad outcomes if the fit is not right. So, before you make that big hiring decision, ask yourself these three questions. Afterward your decision should be easier.
When it comes to digital marketing, there will always be some fancy new technology or platform that all the cool companies are using to hawk their wares. And that’s great. We love new things and we love figuring out the best ways to use them. But it’s important to put that same amount of energy and investment into mastering the tried-and-true techniques as well. And one of the oldest digital marketing technologies also happens to continue to be one of the most effective: email.
How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.
So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.
Whether due to the holidays, a vacation, product availability issues, or simply not having the bandwidth to keep up with demand, there are plenty of reasons to temporarily shut down your PPC. In fact, a fairly common scenario here at Red Racer is that a new client signs on, we take over their PPC, and they just aren’t prepared to handle the dramatic increase of new customers. As self-aggrandizing as that sounds, it’s true and something we have to be very conscious of. So here are 4 things we’ve learned the hard way about pausing your PPC without causing too many headaches down the road.
Automated processes, content management tools, and all the bells and whistles that come with digital marketing are exciting. But failing to create a well-thought-out message first can make all those tools worthless. Ultimately, Google AdWords, the blog, newsletter, social media post, or any other marketing tool you’re using to reach out to clients or customers is just a vehicle to deliver the message. So how do you create the message? In five key steps.
We have seen a diversion from our traditional female ad roles of the past – sex sells sexy, girl stereotypes sell “girl” toys. I’ve heard two words to describe this movement: femvertising and Empowerment. For me, the word femvertising brings up visions of women marching for the right to vote but Empowerment brings up a strong vision AND emotional tug of a strong female who challenges and who can beat all inequalities.
Empowering Advertising is profitably challenging gender norms and we are seeing more and more companies selling their brands and products through the empowerment of women. Think Dove and one of my favorites.