Thinking and Driving

Message BEFORE Medium: The trick to reaching healthcare clients

Automated processes, content management tools, and all the bells and whistles that come with digital marketing are exciting. But failing to create a well-thought-out message first can make all those tools worthless. Ultimately, Google AdWords, the blog, newsletter, social media post, or any other marketing tool you’re using to reach out to clients or customers is just a vehicle to deliver the message. So how do you create the message? In five key steps.

Using Empowerment to Inspire Women

We have seen a diversion from our traditional female ad roles of the past – sex sells sexy, girl stereotypes sell “girl” toys. I’ve heard two words to describe this movement: femvertising and Empowerment. For me, the word femvertising brings up visions of women marching for the right to vote but Empowerment brings up a strong vision AND emotional tug of a strong female who challenges and who can beat all inequalities.

Empowering Advertising is profitably challenging gender norms and we are seeing more and more companies selling their brands and products through the empowerment of women. Think Dove and one of my favorites.

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