Imoto Restaurant
Celebrity chef Kent Rathbun opened Imoto last year to rave reviews. The restaurant taking its name from the Japanese word for “little sister.” Imoto serves a “Pan-Asian” menu of sushi, … Continue reading “Imoto Restaurant”
Urban Structure website
Urban Structure was started in Dallas in 2011 and recently expanded their services with an new office in Austin and the addition of a civil engineering department by joining forces with … Continue reading “Urban Structure website”
WHAT? 40K for a logo?
Breathe. It’s going to be OK. We’re not saying your logo is going to cost $40,000. But we’re also not not saying your logo is going to cost $40,000. It depends on a whole lot of stuff.
Should I hire an Agency or Designer? – Answer these 3 questions.
This is an age old question many CMO’s, Marketing Managers, and CEO’s have labored over. And really there is no universal answer. Your marketing support staff depends on your management style and your needs. As an agency owner, I have worked with many awesome designers and just as many great agencies. I’ve seen good people have bad outcomes if the fit is not right. So, before you make that big hiring decision, ask yourself these three questions. Afterward your decision should be easier.
Designing for the user
Knowing your audience. There may be no more important marketing principle today. Because, at the end of the day, it doesn’t matter how fancy your website or how pretty your ad is if the message doesn’t connect with your target.
5 Reasons Why Email Marketing Still Matters
When it comes to digital marketing, there will always be some fancy new technology or platform that all the cool companies are using to hawk their wares. And that’s great. We love new things and we love figuring out the best ways to use them. But it’s important to put that same amount of energy and investment into mastering the tried-and-true techniques as well. And one of the oldest digital marketing technologies also happens to continue to be one of the most effective: email.
Why we have a MAGIC Jar in our office.
Do you have a swear jar in your house? We don’t… However we do have a “Magic” jar. No its not a jar that can float around the room or fills up with magic potion, it is a jar for the literal word magic.
The Forgotten Fifth Element to Achieving Success as a CMO
How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.
So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?
Developing your corporate personality: Game on!
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.
4 Things To Consider Before Pausing Your PPC
Whether due to the holidays, a vacation, product availability issues, or simply not having the bandwidth to keep up with demand, there are plenty of reasons to temporarily shut down your PPC. In fact, a fairly common scenario here at Red Racer is that a new client signs on, we take over their PPC, and they just aren’t prepared to handle the dramatic increase of new customers. As self-aggrandizing as that sounds, it’s true and something we have to be very conscious of. So here are 4 things we’ve learned the hard way about pausing your PPC without causing too many headaches down the road.
