WHAT? 40K for a logo?
Breathe. It’s going to be OK. We’re not saying your logo is going to cost $40,000. But we’re also not not saying your logo is going to cost $40,000. It depends on a whole lot of stuff.
Developing your corporate personality: Game on!
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.
