Imoto Restaurant
Celebrity chef Kent Rathbun opened Imoto last year to rave reviews. The restaurant taking its name from the Japanese word for “little sister.” Imoto serves a “Pan-Asian” menu of sushi, … Continue reading “Imoto Restaurant”
Urban Structure website
Urban Structure was started in Dallas in 2011 and recently expanded their services with an new office in Austin and the addition of a civil engineering department by joining forces with … Continue reading “Urban Structure website”
New Website for DISC Spine Institute
DISC Spine Institute is a growing Minimally Invasive Back Surgery Center in Dallas Texas. Red Racer Advertising recently relaunched the DISC website to help back pain sufferers get the resources … Continue reading “New Website for DISC Spine Institute”
WHAT? 40K for a logo?
Breathe. It’s going to be OK. We’re not saying your logo is going to cost $40,000. But we’re also not not saying your logo is going to cost $40,000. It depends on a whole lot of stuff.
Should I hire an Agency or Designer? – Answer these 3 questions.
This is an age old question many CMO’s, Marketing Managers, and CEO’s have labored over. And really there is no universal answer. Your marketing support staff depends on your management style and your needs. As an agency owner, I have worked with many awesome designers and just as many great agencies. I’ve seen good people have bad outcomes if the fit is not right. So, before you make that big hiring decision, ask yourself these three questions. Afterward your decision should be easier.
Designing for the user
Knowing your audience. There may be no more important marketing principle today. Because, at the end of the day, it doesn’t matter how fancy your website or how pretty your ad is if the message doesn’t connect with your target.
Why we have a MAGIC Jar in our office.
Do you have a swear jar in your house? We don’t… However we do have a “Magic” jar. No its not a jar that can float around the room or fills up with magic potion, it is a jar for the literal word magic.
The Forgotten Fifth Element to Achieving Success as a CMO
How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.
So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?
Developing your corporate personality: Game on!
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.
Using Empowerment to Inspire Women
We have seen a diversion from our traditional female ad roles of the past – sex sells sexy, girl stereotypes sell “girl” toys. I’ve heard two words to describe this movement: femvertising and Empowerment. For me, the word femvertising brings up visions of women marching for the right to vote but Empowerment brings up a strong vision AND emotional tug of a strong female who challenges and who can beat all inequalities.
Empowering Advertising is profitably challenging gender norms and we are seeing more and more companies selling their brands and products through the empowerment of women. Think Dove and one of my favorites.
