Urban Structure was started in Dallas in 2011 and recently expanded their services with an new office in Austin and the addition of a civil engineering department by joining forces with … Continue reading “Urban Structure website”
DISC Spine Institute is a growing Minimally Invasive Back Surgery Center in Dallas Texas. Red Racer Advertising recently relaunched the DISC website to help back pain sufferers get the resources … Continue reading “New Website for DISC Spine Institute”
Breathe. It’s going to be OK. We’re not saying your logo is going to cost $40,000. But we’re also not not saying your logo is going to cost $40,000. It depends on a whole lot of stuff.
This is an age old question many CMO’s, Marketing Managers, and CEO’s have labored over. And really there is no universal answer. Your marketing support staff depends on your management style and your needs. As an agency owner, I have worked with many awesome designers and just as many great agencies. I’ve seen good people have bad outcomes if the fit is not right. So, before you make that big hiring decision, ask yourself these three questions. Afterward your decision should be easier.
Knowing your audience. There may be no more important marketing principle today. Because, at the end of the day, it doesn’t matter how fancy your website or how pretty your ad is if the message doesn’t connect with your target.
We have seen a diversion from our traditional female ad roles of the past – sex sells sexy, girl stereotypes sell “girl” toys. I’ve heard two words to describe this movement: femvertising and Empowerment. For me, the word femvertising brings up visions of women marching for the right to vote but Empowerment brings up a strong vision AND emotional tug of a strong female who challenges and who can beat all inequalities.
Empowering Advertising is profitably challenging gender norms and we are seeing more and more companies selling their brands and products through the empowerment of women. Think Dove and one of my favorites.
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