Knowing your audience. There may be no more important marketing principle today. Because, at the end of the day, it doesn’t matter how fancy your website or how pretty your ad is if the message doesn’t connect with your target.
When it comes to digital marketing, there will always be some fancy new technology or platform that all the cool companies are using to hawk their wares. And that’s great. We love new things and we love figuring out the best ways to use them. But it’s important to put that same amount of energy and investment into mastering the tried-and-true techniques as well. And one of the oldest digital marketing technologies also happens to continue to be one of the most effective: email.
How many of you knew the median tenure of CMOs in 2015 was 26.5 months? How many of you just said “That’s shocking?” The job security of a CMO is not what it used to be.
So how does a CMO keep his or her job? What is the secret to longevity in the CMO position?
The reality is that deciding who you are as a brand or a business doesn’t seem that difficult. Until you sit down to do it. Using universal archetypes as a guide can help businesses in identifying their company’s key differentiators. Trust us when we say that this exploration is always enlightening and often surprising—and not just to us.
Whether due to the holidays, a vacation, product availability issues, or simply not having the bandwidth to keep up with demand, there are plenty of reasons to temporarily shut down your PPC. In fact, a fairly common scenario here at Red Racer is that a new client signs on, we take over their PPC, and they just aren’t prepared to handle the dramatic increase of new customers. As self-aggrandizing as that sounds, it’s true and something we have to be very conscious of. So here are 4 things we’ve learned the hard way about pausing your PPC without causing too many headaches down the road.
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